adidas + UO#CREATEOURFUTURE

Roundhouse, adidas and Urban Outfitters approached dotdotdash with the challenge to create a one-of-a-kind event where attendees could become creators in an immersive, futuristic environment that empowered their inner creative while celebrating the adidas + UO ‘We The Future’ campaign.

We determined party goers would #CREATEOURFUTURE by expressing themselves in virtual reality around 3D self-portraits displayed in a massive gallery via projection mapping.

Through multiple perspectives, guests would create a shared future.

Interactive Experience
Strategy, Design, Programming, Mixed Reality Shoot, Content Creation, Event Production
Los Angeles, CA