Mountain Dew + VFILESCamo Collective
Mountain Dew, VFILES and Complex Media approached dotdotdash to create an interactive experience launching Dew + VFILES “Camo Out” wearable clothing collection at the first-ever ComplexCon.
Camo Collective was an immersive experience celebrating both the history and future of camouflage through the lens of fashion, art, technology, and convergence of culture.
Notably, participants engaged in an Augmented Reality experience that mapped a holographic output of the VFILES pattern to their bodies.
This enabled each participant to digitally try on the Mountain Dew + VFILES “Camo Out” line prior to exiting to the shop where they could physically purchase it.