HyundaiCountdown to Kickoff

The NFL is the premier sports marketing property, so when Hyundai became the official automotive sponsor they aimed to announce the partnership in an exceptional way.

In coordination with coverage across national outlets, dotdotdash carried out Hyundai’s first-ever NFL activation by projection mapping their United States corporate headquarters located off the 405 freeway.

For a week custom branded content synced across 10 projectors onto the 300’ wide by 100’ tall architectural surface was displayed resulting in millions of physical and social media impressions.

Projection Mapping
System Design, Content Creation
Los Angeles