Mark
CAMO COLLECTIVE

Mountain Dew
COMPLEXCON
An immersvie pop-up retail experience launching Dew + VFILES “Camo Out” wearable clothing collection at the first-ever ComplexCon.

Participants engaged in multiple Augmented Reality experiences, on of which mapped a holographic output of the VFILES pattern to their bodies.

This enabled each participant to digitally try on the clothing line prior to exiting to the shop where they could purchase it.



Stublisher Inc. dba dotdotdash
Portland, OR        New York, NY