adidas + UO#CREATEOURFUTURE
The challenge was to create a one-of-a-kind event where attendees could become creators in an immersive, futuristic environment that empowered their inner creative while celebrating the adidas + UO ‘We The Future’ campaign.
Party goers were prompted to #CREATEOURFUTURE by expressing themselves in virtual reality, augmenting 3D self-portraits. The results were then displayed in a massive gallery via projection mapping which doubled as visuals for performing artists Phantogram and Remy Banks.
Through multiple perspectives, guests created a shared future.