New EraDesign Lab
The New Era Design Lab, located at L.A. Live, is a hub for fans, celebrities, athletes, and visiting NHL and NBA teams to design unique custom headwear. Visitors are able to craft one-of-a-kind creations for their favorite teams across New Era’s portfolio through enhanced technology.
dotdotdash created the unified media platform that remotely controls all video and audio playback across an extensive array of displays, and multiple store locations, via a custom designed web portal. Integrated is New Era By You, an interactive experience that allows visitors to personalize and purchase their own New Era hat in a 3D environment. Design sessions are recorded and generatively played back for an ever-evolving visual experience celebrating the creativity of visitors.