ToyotaOne Night of Mischief

dotdotdash brought the official after-party of the MTV Movie & TV Awards to life, translating the Toyota C-HR campaign story and assets into multiple immersive experiences.

A cubic build out was projection mapped to transform what started as a blank room into an evolving urban city scape. From appearing architecture, to camera movements that made it feel as if you’d pulled the E-brake, the experience took users on an incredible journey through the lens of the Toyota C-HR.

Additionally, a rigged dome served as a space where guests could enter and experience 3+ minutes of 360 degree content (no VR headset necessary).

Opening on a slowly rotating field of stars, transitioning through particle swirls, animated gears, and sacred geometry, the experience alluded to the infinite nature of time.

Creative Direction, Environmental Design, Content Creation, Fabrication, Event Logistics
Los Angeles, CA
Live Event Production