ToyotaOne Night of Mischief
dotdotdash brought the official after-party of the MTV Movie & TV Awards to life, translating the Toyota C-HR campaign story and assets into multiple immersive experiences.
A cubic build out was projection mapped to transform what started as a blank room into an evolving urban city scape. From appearing architecture, to camera movements that made it feel as if you’d pulled the E-brake, the experience took users on an incredible journey through the lens of the Toyota C-HR.
Additionally, a rigged dome served as a space where guests could enter and experience 3+ minutes of 360 degree content (no VR headset necessary).
Opening on a slowly rotating field of stars, transitioning through particle swirls, animated gears, and sacred geometry, the experience alluded to the infinite nature of time.